My resume
User Experience / Product designer

I'm focus on creating meaningful user experience for targeted users through responsive design

Experiences
Metron Innovation Inc – San Jose
09/2018 - Present
Product Design Lead ( Web, IOS, Android - Fitness training SaaS platform)
  • Developed wireframes, user flows, surveys and prototypes for Exercise Library, My store, and Licensing features on Coach Premium Version
  • Redesigned UI and personalization onboarding feature for Metron Athlete Mobile app (Launched on Nov. 2019) 
  • Managed two designers ensuring the in house client management tool experience is consistent
  • Collaborated with engineers to develop the customer-focused fitness product
  • Worked on add-on licensing feature with engineers to adapt to technical requirements
  • Organized web campaigns on Excalibur Crossfit 2019 Training Event (Launched on Mar. 2019)
Zynga - San Franciso
01/2018 - 07/2018
Senior User Experience Designer (iOS, Android, tablet game)
  • Coordinated with product managers and designers to refine the UX of an unannounced franchise game 
  • Built flowcharts, wireframes and UX prototypes for Inventory, Store, and Factory grinding features
  • Worked with Product managers to develop visuals for new feature proposals 
  • Created high-fidelity interface design mockups for new in-game UI
  • Implemented UI assets into the build through in-house Unity tool
Electronic Arts Inc- California Branches
12/2014 - 12/2017
User Experience/Interface Designer (iOS, Android, Tablet game)
  • Defined UX goals from concept to final design for Star Wars Galaxy of Heroes
  • Built flowcharts, wireframes and UX prototypes for complete Ship Battle Feature
  • Wrote detailed specs for UI art development tasks to be implemented by UI artist and icon makers
  • Developed and presented the visual design for new feature proposals
  • Created high-fidelity interface design mockups for new in-game UI
  • Implemented UI assets from Photoshop into the live game environment (Unity)

Shipped Titles: Star Wars: Galaxy of Heroes, Minions Paradise

KIXEYE Inc - San Francisco , CA
08/2012 – 10/2014
User Interface Artist (Web Core Games)
  • Coordinated with UI lead to define visual design for MOBA game (TOME: Immortal Arena)
  • Created UI assets for Tome, Vega Conflict, Battle Pirates and War Commander
  • Developed screen mockups working with UX and Game designers
  • Mentored two junior UI Artists
  • Created UI in-game animations in Flash and Unity

Shipped Titles: TOME: Immortal Arena, Vega Conflict, Battle Pirates, War Commander

Tagged Inc – San Francisco, CA
01/2012 – 08/2012
User Interface/Visual Designer (Web Social Games)
  • Worked with creative director to define visual design for PC dating social games
  • Created character concept art for preproduction game pitches
  • Designed and created key UI elements, including, buttons, icons and energy bars
  • Created in game animations in Flash

Shipped Titles: Bingo Quest

Funtactix Inc - Los Angeles, CA
12/2010 – 12/2011
User Interface Artist (Web Social Games)
  • Coordinated with pre-production team to create UI
  • Created message windows, buttons, icons, energy bars, and other key UI/UX elements
  • Produced Flash animations for splash screen and UI
  • Created original high-quality character illustrations for UI accents

Shipped Titles: Rango: The World, Mission Impossible: The World

Activision (Budcat Creation) - Iowa City, IA
07/2006 – 12/2010
Senior Artist (PS2, Wii, Xbox 360, Nintendo DS)
  • Produced initial sketches and Concept Art for environment and character
  • Modeled and textured 3D assets  and skinned characters
  • Designed UI layout and produced UI assets
  • Supervised and worked on 3D human realistic animation

Shipped Titles: Guitar Hero 3, 4, 5 (PS2), Metallica and Band Hero (Wii) ,Arena Football: Road to Glory (PS2),NYT Crossword Puzzle (Nintendo DS) ,XOS Football Coach Simulator Software (PC)

Pirate Games Ltd. - San Francisco, CA
08/2004 – 06/2006
Outsourcing Coordinator/ Game Artist (PS2, Xbox, PC)
  • Recruited and managed overseas animation contractors to coordinate with internal art team
  • Created concept art and 2D Flash animation
  • Designed UI/HUD and developed game design for DS game pitches

Shipped Titles:  Yeti Sports Arctic Adventures (PS2, Xbox, PC)

Wang Film Animation Production Co - Taipei, Taiwan
08/1991 – 01/2000
2D Layout Artist / Key-pose Animator / Clean up leader
  •  Produced traditional animation, storyboards and corrected perspective for final product

TV show series included: Dark Wing Duck, Little Mermaid, Bonkers Pink Panther, Flintstones, Timon and Pumbaa, Garfield, Aladdin, Mask, Gargoyle, The Mighty Ducks, All Dogs Go to Heaven 2, King and I, Warner 2

Technical Competencies

Skills

  • Expert in user interface asset creation , wireframe and ux prototype
  • Excellent in vector illustration and digital painting
  • Excellent 2D digital animator with eight years traditional animation background
  • Strong 3D modeling, texturing , animating and skinning skills
  • Management of  Art outsourcing

Software

  • Photoshop, Flash, Illustrator, Unity, Invision,Proto io, flinto, Sketch,XD, WordPress, 3dsMax, Maya, AfterEffects ,Jira, Perforce, CVS

Language

  • Fluent in Mandarin and English
Education

The Art Institute of California — San Francisco B.S, Media Arts & Animation, 2003